Operations and Strategy Consulting Designed for Cultural Organizations

“The way it’s always been done” may no longer be good enough.

Every museum, theatre, zoo, garden, aquarium, performing arts center, and other cultural organization adds to our society, our communities, and our cities. Together, this critical industry creates indelible moments, magic, and memories for nearly 1 billion visitors per year.

Cultural organizations have the potential to transform spaces, communities, and lives, and this potential is realized through each organization’s operations. Despite the fundamental importance of operations, it is often overlooked compared to public-facing areas such as programming, outreach, and collections.

Operationally was created to change this dynamic. Based in Chicago, we help cultural organizations of all types and sizes understand and improve their operations. We combine deep experience in executive management, museum leadership, and strategy consulting to deliver practical recommendations tailored to your individual needs.

How Operationally Can Help


Data and Analytics

Operationally can develop your road map for growing analytics capabilities, find “quick wins” and insights from existing data, and help manage change in response to the use of applied data and analytics.

Executive Leadership

Operationally can create concise and impactful Board materials, provide independent perspective on different organizational structures, and assist in any phase of your strategic planning efforts.

Operational Excellence

Operationally can identify relevant best practices from different industries, find ways to conserve and reclaim physical space, and recommend practical ways to integrate technology into operations. 

Digital Transformation

Operationally can support a shift toward online engagement, help automate processes to improve speed and quality, and understand how to effectively combine physical and digital processes. 

Financial Sustainability

Operationally can identify opportunities for net revenue growth, find opportunities for non-salary expense reduction, and develop a strategic and simple understanding of organizational finances.

Talent and Culture

Operationally can recommend ways to recruit non-traditional talent, create growth opportunities for high-performing staff , and identify inclusion barriers for operations teams.