Sustaining the Cultural Sector Through Practical Innovation
Culture is critical.
The cultural sector is unique. Cultural organizations of all types help people learn, make memories, and connect with humanity. Each year, the cultural sector creates emotionally-resonant moments and generational touchpoints for 1 billion visits.
The environment is changing.
Today’s cultural sector faces unprecedented challenges. Museums are expanding while audiences are shrinking, expenses are growing with inflation, and both public and private funding is increasingly unpredictable.
“How it’s always been done” is no longer good enough.
People deserve a thriving cultural sector. Operationally was founded help cultural organizations of all types make the most of what they have today and achieve sustainability through practical innovation.
How Operationally Can Help
Strategic Planning
Each cultural organization possesses a unique quality that sets it apart in a crowded space. Our strategic planning process is designed to help clients quickly understand, communicate, and deliver upon a distinctive value proposition.
Revenue Growth
Attendance growth is not enough for financial sustainability. We can help your organization benchmark its financial performance, identify tactics to meet both earned revenue and access goals, and grow net revenue through membership and philanthropy.
Operational Excellence
Cultural organizations are tasked with delivering a compelling guest experience while managing limited resources. We can design new staffing models and workflows, evaluate and enhance the guest experience, and prepare for physical expansion.
Digital Transformation
Cultural organizations often adopt new technologies before maximizing existing systems and data. We can evaluate current digital infrastructure, develop practical analytics solutions using your data, and establish governance and policies for systems and data.